Monday, November 21, 2011

PR Communications: Content Sourcing For Content Gardens

When developing your content source strategy for a content garden, there are a number of options to consider, including:

  • In-house writers
  • Paid writers
  • Commission writers
  • Columnists
  • Community members
  • Syndicated content

Each content source provides advantages, and particular benefits for how the eco-system of the web works, from both an SEO and Social perspective.
In-house writers - Flexibility with choosing keywords, and thought leadership.

  • Paid writers - Flexibility with choosing keywords, and lots of control over content.
  • Commission writers - Some flexibility with keywords, but depending on the commission system, less control over the content because of the greater freedom writers hold over their own choices about when to write and what to write about.
  • Columnists - Writers will be excited to get published on the website, and be more likely to share the content with their community, especially if the writers are influencers in the sense they are active in the community.
  • Community members - Again sharing with the community more likely to happen, but probably only within a smaller segment of the community.
  • Syndicated content - Opportunities to gain direct traffic on multiple websites.

Source: http://pr.typepad.com/pr_communications/2011/11/content-sourcing-for-content-gardens.html

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Friday, November 18, 2011

Brocade Communications Systems Inc. Fourth Quarter Earnings ...

Scottrade: $7 Online Trades. Real-Time Stock Quotes

Brocade Communications Systems, Inc. (NASDAQ:BRCD) will unveil its latest earnings on Monday, November 21, 2011. Brocade Communications Systems is a supplier of networking equipment, including end-to-end Internet Protocol based Ethernet networking solutions and storage area networking solutions for service providers such as telecommunication firms and cable operators.

Brocade Communications Systems, Inc. Earnings Preview Cheat Sheet

Wall St. Earnings Expectations: The average estimate of analysts is for profit of 6 cents per share, a decline of 25% from the company?s actual earnings for the same quarter a year ago. During the past three months, the average estimate has moved down from 7 cents. Between one and three months ago, the average estimate moved down. It has been unchanged at 6 cents during the last month. Analysts are projecting profit to rise by 19.4% versus last year to 29 cents.

Past Earnings Performance: Last quarter, the company saw net income of 5 cents per share versus a mean estimate of profit of 5 cents per share. This comes after two consecutive quarters of exceeding expectations.

Investing Insights: Here?s Why Chipotle?s Stock Keeps Winning.

Wall St. Revenue Expectations: On average, analysts predict $527.1 million in revenue this quarter, a decline of 4.2% from the year ago quarter. Analysts are forecasting total revenue of $2.13 billion for the year, a rise of 1.9% from last year?s revenue of $2.09 billion.

Analyst Ratings: Analysts seem relatively indifferent about Brocade Communications Systems with 15 of 25 analysts surveyed maintaining a hold rating.

A Look Back: In the third quarter, profit fell 91.2% to $1.9 million (0 cents a share) from $22 million (5 cents a share) the year earlier, meeting analyst expectations. Revenue fell 0.1% to $502.9 million from $503.5 million.

Key Stats:

A year-over-year revenue decrease in the third quarter snapped a streak of three consecutive quarters of revenue increases. Revenue rose 9.8%in the second quarter, 1.2% in the first quarter and 5.5% in the fourth quarter of the last fiscal year.

The decrease in profit in the third quarter came after net income rose in the previous quarter. In the second quarter, net income rose 23.4%.

Competitors to Watch: EMC Corporation (NYSE:EMC), Emulex Corporation (NYSE:ELX), NetApp Inc. (NASDAQ:NTAP), Hewlett-Packard Company (NYSE:HPQ), Cisco Systems, Inc. (NASDAQ:CSCO), Western Digital Corp. (NYSE:WDC), QLogic Corporation (NASDAQ:QLGC), Dot Hill Systems Corp. (NASDAQ:HILL), Overland Storage, Inc. (NASDAQ:OVRL), and Quantum Corporation (NYSE:QTM).

Stock Price Performance: During August 22, 2011 to November 15, 2011, the stock price had risen $1.44 (42.4%) from $3.40 to $4.84. The stock price saw one of its best stretches over the last year between June 24, 2011 and July 7, 2011 when shares rose for nine-straight days, rising 9.2% (+57 cents) over that span. It saw one of its worst periods between March 25, 2011 and April 5, 2011 when shares fell for eight-straight days, falling 7.5% (-47 cents) over that span. Shares are down 45 cents (-8.5%) year to date.

(Company fundamentals by Xignite Financials. Earnings estimates provided by Zacks)

Investing Insights: Here?s Why Chipotle?s Stock Keeps Winning.

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Source: http://wallstcheatsheet.com/earnings-trading-markets/brocade-communications-systems-inc-fourth-quarter-earnings-sneak-peek.html/

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Tuesday, November 15, 2011

Previously conjoined Calif. twins set to go home (AP)

PALO ALTO, Calif. ? Two weeks after surgery, twin sisters who had been joined at the chest are preparing to leave the hospital ? each in their own car seat.

Angelica and Angelina Sabuco have been recovering at Lucile Packard Children's Hospital at Stanford University since their Nov. 1 operation. The hospital said Monday that the 2-year-olds should be able to return to their San Jose home in the next couple of days.

"They are recovering very, very well," said lead surgeon Dr. Gary Hartman. "Our goal is to return as many children as we can to happy, healthy lives."

Hartman said the girls are off pain medications and their livers are functioning normally. He will continue seeing the girls for weekly outpatient therapy, and they will see a plastic surgeon, Dr. Peter Lorenz, for follow-up procedures. Lorenz said the girls' chest walls have a bit of an abnormal shape but it can be molded as they grow.

Angelina and Angelica also will continue physical and occupational therapy to build up their strength and develop their motor skills, the hospital said.

The sisters made their post-surgery debut during a news conference at the hospital Monday.

Wearing bright red dresses with bows in their hair and held by their mother and aunt, the girls appeared at ease with the all the attention. Their mother, Ginady Sabuco, smiled and laughed and urged her daughters to wave and say hello as they approached reporters.

"We're so excited now to go home and see them sitting in their own car seats," she said. "We cannot wait to see them playing, walking and running."

The girls are sleeping in separate beds, their appetites are growing and they are learning how to walk again. Remarkably, even as they were joined at the chest, the girls had learned to walk but would move sideways. They are now learning to go forward and backward.

"Balance is the biggest challenge," said Amy Weisman, physical therapist. "They are now taking steps with support."

The girls' nearly 10-hour surgery, paid for by the family's health insurance, was the second such successful operation at the children's hospital in Palo Alto.

Within 72 hours of the surgery, both girls were breathing on her own. Within a week, they had moved from intensive care to a regular hospital room.

A team of more than 40 doctors, nurses and hospital staff took part in the case.

Ginady Sabuco said when the girls woke up after surgery they looked around and called out "mama."

At that moment, she said, "all the hardships went away."

Source: http://us.rd.yahoo.com/dailynews/rss/health/*http%3A//news.yahoo.com/s/ap/20111115/ap_on_he_me/us_conjoined_twins_separation

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Monday, November 14, 2011

Republican 'Fall Back Guy' Ahead by Default (ContributorNetwork)

COMMENTARY | Republicans, for the second election in a row, seem determined to line up for a bite of a distasteful sandwich made of the offal and effluvium that has followed the rise and fall of the party's momentary favorites. The aftermath is sure to exsanguinate the spirit of the party, leaving them as Democrats experienced in 2004, despite rising hatred for a sitting president, rudderless and forced to select the candidate that wasn't terrible, instead of an inspiring candidate that's really great.

According to the Huffington Post, recent trouble in Herman Cain's camp and a poorer than poor series of debate flubs by once party darling Gov. Rick Perry, combined with a decline of fascination with the rhetoric of Texas Congressman Ron Paul, has left the GOP nomination as Mitt Romney's honor to lose.

Romney is ahead, but party insiders are still pushing other candidates. Newt Gingrich, for example, long disregarded as unelectable, is beginning to rise in the polls, and the news media is chomping at the bit to talk about it. Former U.S. Ambassador John Huntsman has benefited from the falls of Bachmann, Paul, Cain, and Perry as well, but in the end, he's left with the same problem as Romney-- religion. Evangelical Christians that make up the base of the Republican party are simply never going to get behind a Mormon for the presidency. Period.

I've spent most of my life wanting to be president of the United States, and right now, I wouldn't switch places with Romney for all of the tea in China. He may be ahead, but he simply doesn't have the stuff to ignite his party's soul.

So while he holds the top spot, and will likely win the nomination by default, don't look for the circus to end any time soon. Party insiders seem determined to roll out as many clown cars as they can before finally conceding that they just don't have the chops to beat the president in 2012, thereby resigning themselves to select the "also ran" mediocrity offered and rejected by voters in 2008 and now again for 2012. Sometimes that just the way it goes.

Source: http://us.rd.yahoo.com/dailynews/rss/gop/*http%3A//news.yahoo.com/s/ac/20111112/pl_ac/10411041_republican_fall_back_guy_ahead_by_default

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Sunday, November 13, 2011

Cuba pol cool to talk of release, swap for US man (AP)

HAVANA ? The president of Cuba's parliament said Friday no one should expect the island to unilaterally free an imprisoned American aid contractor and threw cold water on hopes he could be swapped for five Cuban agents held for more than a decade in the U.S.

Ricardo Alarcon's comments, similar to ones he has expressed in the past, maintained Havana's firm line in a case that has been a thorn in already prickly relations between the Cold War rivals. He spoke in response to comments by a U.S. rabbi who recently visited prisoner Alan Gross at a Cuban military hospital and said the Maryland man hoped for such an exchange.

"They are different situations," Alarcon told journalists at a convention on fighting corruption.

"I read the statement from Rabbi (David) Shneyer ... I think it is a very measured, respectful statement expressing a legitimate humanitarian concern that I understand." But, he said, "I don't think people should expect unilateral gestures."

Gross, 62, has been behind bars for nearly two years since his arrest in early December 2009, accused of illegally bringing communications equipment into Cuba while on a USAID-funded democracy-building program. Cuba's Communist government considers such programs tantamount to efforts at regime change.

In March, Gross was sentenced to 15 years in prison for crimes against the state. He maintains he was trying to help members of Cuba's tiny Jewish community get online.

His imprisonment has put a damper on any likelihood of improved ties between Cuba and the United States, which do not have formal diplomatic relations and are divided by five decades of mutual suspicion and distrust.

Gross' case was raised earlier this week when Roberta S. Jacobson, President Barack Obama's nominee to be assistant secretary of state for Western Hemisphere affairs, appeared before the Senate Foreign Relations Committee.

"We ... continue to seek the unconditional release of American citizen Alan Gross, a dedicated development worker who has been unjustly imprisoned in Cuba for nearly two years," Jacobson told the committee.

Family members have expressed concern for Gross' health and urged his release on humanitarian grounds, but Alarcon's words suggest that is unlikely to happen anytime soon.

Talk of possibly swapping Gross for one or more of the "Cuban Five" agents imprisoned in the United States has similarly gone nowhere. One of the men, Rene Gonzalez, was paroled last month but ordered to remain in the U.S. while he serves three years of probation.

On Wednesday, the U.S. State Department said officials at the U.S. Interests Section in Havana continue to have regular consular access to Gross and visited him most recently on Nov. 3.

His wife, Judy Gross, has urged Americans to contact members of Congress and write letters to newspapers pressing for her husband's return.

___

Associated Press writer Peter Orsi contributed to this report.

Source: http://us.rd.yahoo.com/dailynews/rss/latam/*http%3A//news.yahoo.com/s/ap/20111112/ap_on_re_la_am_ca/cb_cuba_imprisoned_american

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Eye on home, Obama heads for Asia-Pacific summit

President Barack Obama and First Lady Michelle Obama wave as the board Air Force One at Andrews Air Force Base, Md., Friday, Nov. 11, 2011. (AP Photo/Ann Heisenfelt)

President Barack Obama and First Lady Michelle Obama wave as the board Air Force One at Andrews Air Force Base, Md., Friday, Nov. 11, 2011. (AP Photo/Ann Heisenfelt)

U.S. Secretary of State Hillary Clinton, right, talks with Australian Foreign Minister Kevin Rudd during a dinner with APEC ministers at the Asia-Pacific Economic Cooperation summit Thursday, Nov. 10, 2011, in Honolulu. (AP Photo/Andres Leighton)

President Barack Obama and first lady Michelle Obama walk with Air Force Col. Kenneth R. Rizer, Commander of the 11th Wing, as they board Air Force One at Andrews Air Force Base, Md., Friday, Nov. 11, 2011, as they traveled to San Diego, Calif. (AP Photo/Charles Dharapak)

President Hu Jintao, right, President of the People's Republic of China, addresses the U.S. APEC Business Coalition during a meeting at the Sheraton Waikiki, Thursday, Nov. 10, 2011 in Honolulu. (AP Photo/ Marco Garcia)

U.S. Secretary of State Hillary Rodham Clinton meets with Japanese Foreign Minister Koichiro Gemba during the APEC Summit in Honolulu, Thursday, Nov. 10, 2011. (AP Photo/J. David Ake)

(AP) ? President Barack Obama is jetting away from Washington's political and budget battles just as crucial decisions and deadlines approach, focusing instead on Asia-Pacific nations and trying to persuade voters at home the distant region is essential to American jobs and security.

Obama departed Friday for summits in Hawaii and Indonesia and a visit to Australia in between.

For nine days, the president will be as many as 10,000 miles from home at a time when jobs, the frail economy and other domestic concerns matter most to the U.S. electorate. But Asia and the Pacific region are crucial to America's future, the White House insists.

Obama was born in Hawaii, spent boyhood years in Indonesia and points to himself as America's first Pacific president, so his worldview is shaped deeply by Asia. His administration is showering attention on the region as a driver of global politics, a prized buyer of American products and a central player in protecting world peace.

"If you want America to be a world leader in this century, that leadership is going to have to include the Asia-Pacific," said Ben Rhodes, a deputy national security adviser.

Such a focus is essential to American interests, analysts say, but still a test for a president who is seeking to govern and run for re-election at once.

The White House hopes the world will see Obama's trip as a pivot point in American policy, as Secretary of State Hillary Rodham Clinton put it. The war in Iraq will be over by year's end, the war in Afghanistan is winding down and Obama is trying to expand trade, security alliances and cultural ties with traditional allies and emerging powers across Asia.

The subtext of the trip agenda is Obama's intention to keep the United States as a viable counterweight to a rising China, particularly in the eyes of other leaders in the region.

The element Obama aides don't mention is the potential political cost of having the president out of the country, half a world away, as other debates rage back home.

The economy is king, from the presidential campaign to Obama's jobs fights to a legislative supercommittee charged with finding more than $1 trillion in cuts by a Nov. 23 deadline. Republicans and Democrats seem far apart, and there is growing pessimism they will succeed.

"I can see the domestic political advisers saying, 'Ten days in the Pacific while people are out of work in the U.S. ? Mr. President, you ought to cut this one short,'" said Douglas Paal, vice president for studies at the Carnegie Endowment for International Peace and a former national security aide to presidents Ronald Reagan and George H.W. Bush.

White House officials say there are no plans to do that. A suddenly shortened trip would be seen as a slap to Asian allies, and the Australian leg has already been postponed twice because of higher-ranking domestic concerns for Obama.

En route to Hawaii, Obama planned to attend a Veterans Day basketball game in San Diego between Michigan State and No. 1 North Carolina on the flight deck of the USS Carl Vinson. That's the aircraft carrier that took Osama bin Laden's body to a burial at sea after American commandos killed the al-Qaida leader in Pakistan.

Over the weekend, the president will host the Asia-Pacific Economic Cooperation, or APEC, forum in Honolulu, to promote trade and jobs.

The big push for Obama will be establishing a Pacific-wide free trade zone that is now being negotiated by the United States and eight smaller economies.

The goal is for the trade zone to eventually cover a region accounting for more than half of global output. Japan's prime minister, Yoshihiko Noda, said Friday that his country would participate in talks about joining the free trade zone, and there are hopes that China and others will, too. The expectations at the Obama-hosted summit are not for a deal but perhaps the announcement of a broad framework and more discussions.

As usual, the more intense diplomatic action will happen on the sidelines. Obama will hold private meetings with the leaders of Japan, Russia and China.

Altogether, Obama will spend four nights in Hawaii and is expected to have a light schedule on Monday ? only a fundraiser, a reminder of the domestic politics that follow him.

In Australia, Obama will deliver a speech to Parliament in Canberra.

He is also expected to announce a deeper U.S. military footprint in the country during a stop in Darwin, in the northern reaches of Australia. The defense agreement is likely to include positioning of U.S. equipment in Australia, increasing access to bases and conducting more joint exercises and training.

More broadly, Obama will use the trip to try to reassure allies that the United States will not slash its security presence across the Asia-Pacific despite austerity measures at home.

Yet the threat of defense cuts is rattling Obama's own administration. If the deficit-cutting supercommittee cannot agree on a plan that wins approval from Congress, a new law calls for deep cuts across the government to kick in automatically starting in 2013, including more than $500 billion for the military.

The president caps his trip in Indonesia, where he spent four years as a boy.

Obama delivered a speech in the capital, Jakarta, last year in which he declared that "Indonesia is a part of me." This time he will be the first U.S. president to take part in the East Asia Summit, in Bali, known as a tropical paradise for tourism. The U.S. has put its stamp on the summit agenda in the area of security, including halting the proliferation of nuclear weapons.

The trip amounts to Obama's most extensive travel of the year.

He leaves as his approval ratings have been mired in the mid- to low-40 percent range in many recent polls, including a 46 percent approval number in the latest Associated Press-GfK poll from mid-October. His overall rating outpaces his performance on the economy. On matters of foreign affairs, Obama fares far better, garnering the approval of about 6 in 10 adults.

Obama is expected to underscore the relevance of the trip to Americans by the day. He will be back in Washington on Nov. 20.

"This isn't a trip to the far-flung corners of Asia," said Daniel Russel, Obama's senior director for Asian affairs. "This is a trip to the Asia-Pacific. The U.S. is very much an Asia-Pacific nation. We're a resident power."

Associated Press

Source: http://hosted2.ap.org/apdefault/386c25518f464186bf7a2ac026580ce7/Article_2011-11-11-Obama-Asia/id-8324b69f961f4cd59218485b7e801e89

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Saturday, November 12, 2011

Green or yellow phlegm likely to be bacterial

Link Information - Click to View

Green or yellow phlegm likely to be bacterial
Confirming widespread beliefs by doctors and parents alike, the color of phlegm coughed up by people is indeed a good indicator of whether that person has a bacterial infection, an international group of researchers found.

Source: Reuters
Posted on: Friday, Nov 11, 2011, 10:41am
Views: 9

Source: http://www.labspaces.net/115133/Green_or_yellow_phlegm_likely_to_be_bacterial

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