Communications Director | NAMAC

Hiring Organization:?

National Center for Media Engagement

Submission Deadline:?

11/01/2011

POSITION SUMMARY:?

The Communications Director oversees, executes and continuously evaluates NCME?s branding, messaging and?strategic communications planning. She/he directs NCME content across all distribution vehicles (including the?NCME website) and serves as lead writer and editor for all NCME content.? In addition, the individual directs the?work of other key personnel who utilize a variety of media, methods and communication tools to position NCME?as the trusted resource for community engagement for public media. Reports to the Executive Director.?

SPECIFIC DUTIES AND RESPONSIBILITIES?

1. Communications:?

a. Executes, evaluates and updates an annual strategic communications plan for NCME consistent with?organizational mission and goals. ?

b. Sets priorities for strategic communications on weekly, monthly and annual basis that maximize NCME?s?positioning and take advantage of the unique characteristics of various delivery channels. ?

c. Develops talking points and other strategic messaging and aligns content across all NCME?communications? vehicles.?

d. Actively researches, analyzes and proposes new communications approaches and platforms to benefit the?organization.?

e. Directs the efforts of the NCME Communications and Social Media Manager, story collectors and other?staff to ensure timely execution.?

2. Content:?

a. Oversees NCME content across a variety of communication vehicles, including the website, Peer Network,?email newsletters, social media and others.?

b. Ensures consistency in messaging across vehicles; establishes and maintains editorial standards for NCME; ?and ensures continuity of voice, style and quality. ?

c. Ensures content meets NCME standards and is current, timely and relevant.? ?

d. Leads writing efforts and ensures effective and timely completion of stories and articles for publication to?the website and other content vehicles.?

e. Edits copy contributed by other staff;?

f. Writes/edits engagement tools/resources and ensures continuity across NCME assets.?

f. Revises current NCME content and drafts new content to communicate the value and benefit of?community engagement and how to do it effectively.?

g. Responsible and accountable for completing trend reports as assigned.?

h. Ensures NCME communications appropriately promote national public media initiatives in a timely?manner.?

3. Leadership ?

a. Directs/leads NCME?s strategic communications planning.?

b. Manages the work of the NCME Communications and Social Media Manager, story collectors and other?staff as it relates to meeting communication objectives.?

c. Oversees and/or supports key partner relationships.

d. Facilitates Peer Network Webinars, calls and other professional development vehicles as appropriate. e. Collaborates with Executive Director and Deputy Director on organizational leadership, management, anddirection. ?

ESSENTIAL JOB FUNCTIONS:?

1. Ability to execute, evaluate and update a strategic communications plan.?

2. Ability to write quickly and persuasively at a high level for a variety of communication vehicles.?

3. Ability to translate abstract community engagement thinking, principles and stories into actionable tools?and resources for a public media context.?

4. Ability to set priorities and timelines and execute and deliver regular communication vehicles such as?newsletters, social media, web content and webinars on a timely basis.?

5. Ability to direct the activities of a small cadre of writers/communicators.?

6. Ability to travel on rare occasions.?

QUALIFICATIONS:?

1. A bachelor?s degree and a minimum of eight years experience.? Degree and/or experience in marketing,?journalism, communications or related field.?

2. Demonstrated ability to oversee strategic communications employing a range of content across a variety?of communication vehicles.?

3. Extensive and successful experience writing and editing for a variety of audiences in long and short form?under tight deadlines. Very high-level English language grammar and editing skills.?

4. Demonstrated success and versatility writing and editing for a variety of media platforms, new as well as?traditional.?

5. Superior communication skills: written, oral and interpersonal.?

6. Ability to work independently and as part of a cohesive team.?

7. Ability to remain calm and productive while adjusting to a fluid work environment; ability and resilience?for juggling multiple priorities and multiple projects underway simultaneously. ?

8. Commitment to respectful, open colleague communications.?

9. Commitment to diversity in the workplace and online environments; recognizes diversity as an?organizational asset.?

DESIRABLE QUALIFICATIONS?

1.? Demonstrated deep understanding of and commitment to public media mission.?

2.? Successful experience working in community engagement or outreach or marketing.?

3.? Versatility in writing for multiple platforms and audiences.?

4.? Demonstrated experience overseeing communications and/or content vehicles.?

5.? Experience overseeing website content creation is a plus.?

6.? Experience and proficiency with InDesign, Quark, Dreamweaver or Contribute is a plus.?

7.? Master?s degree in a relevant field is a plus.?

SALARY: The minimum for this position is in the mid-$50,000, with actual pay dependent upon experience and?qualifications.? UW-Extension offers a comprehensive benefits package.?

HOW TO APPLY: ? All of the following must be received for your application to be complete.? NCME welcomes?electronic submission of applications.? For best consideration, respond by October 28, 2011. Please include:?

1. A completed UW-Extension application form, confidentiality request and applicant survey. (you may?request a MS Word formatted copy to be sent via e-mail by Betsy.)?

2. A detailed resume.?

3. A narrative (up to two pages) detailing HOW your experience relates to this position. Please carefully?detail your experience as it compares to the job duties, qualifications, functions and desirable functions?for this position at this organization (NCME).?

4. A list of five professional references with contact information including e-mail.?

5. At least three writing samples that showcase your versatility and writing skills; URLs or web samples are?acceptable.? At least one sample should be exclusively your own work; indicate your role for each sample. 6. Recruitment source where you learned about this position; Contact name and address (if possible) to?fulfill our FCC license requirement.?

The successful applicant will be required to provide documentation of credentials. Prior to appointment to this?position, a criminal records review will be conducted. UWEX complies with the Wisconsin Fair Employment Act with?regard to nondiscrimination on the basis of arrest and/or conviction record.?

DIRECT INQUIRIES AND COMPLETED APPLICATIONS TO:

Betsy Nelson, ?

Broadcasting and Media Innovations?

821 University Avenue, ?

Madison, WI? 53706, 608-262-5221, betsy.nelson@vilas.uwex.edu

Source: http://namac.org/node/25933

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