Legal Tips for Online Video Marketing | Vortex Blog

With sites like YouTube and Vimeo, video marketing on the Internet has exploded. However, most companies are not aware of the legal issues involved with producing videos for the Internet. Here are a few legal issues to consider when planning and producing videos for online consumption.

Permissions
There are several different types of permissions that may be required to produce a successful online video venture. If you use someone else?s copyrighted video, audio, or graphics, you need to get permission before you can include it in your video. Also, if you have talent in your video, whether paid or non-paid, you need to have their permission to use their likeness. If you?re doing an on-location shoot, make sure to have the property?s owner BEFORE you go out and shoot. Also, even if you have someone?s permission to record themselves or their property, make sure you have their permission for public AND private use. Finally, if your content is portraying someone or something in an unfavorable light, make sure to have all your ducks in a row, especially if you expect to be challenged either in court or the court of public opinion. If you fail to get all of the required permissions for your video, you subject yourself to a lawsuit.

Know What ?Fair Use? Means
To stay within copyright law and still use unlicensed, copyrighted content, your content has to fall under one of these categories of use: commenting or critiquing copyrighted material, use for illustration or example, incidental or accidental capture of copyrighted material, memorializing or rescuing of an experience or event, use to launch a discussion, and recombining to make new work, such as a mashup or remix, whose elements depend on relationships between existing works. If the copyrighted content you use falls within these ?fair use? guidelines, it?s always a good rule of thumb to cite your sources.

Seek Out Online Legal Resources
There is a lot of information on the Internet about copyright and other legal issues around video. YouTube offers several resources, some of which are specific to content that appears on the site.

Have Legally Binding Contracts
This is probably the most important thing to remember when producing a video for online consumption: get it in writing! Make sure you have written contracts with all clients, vendors, and third parties that has clear language absolving you and your business from liability from unauthorized and restricted video content they may provide you with, expected to work on, or create on their behalf.

Source: http://www.funnelgistics.com/blog/index.php/2011/10/legal-tips-for-online-video-marketing/

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